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  • Personalised variable maps for direct mail, email and websites add creative impact, enhance brand recognition and increase customer engagement.
  • Create individual customised maps or a complete collection of variable maps on demand instantly and automatically with the locr API.
Category:

Marketers want to improve their response rates without increasing costs.
Sound like an impossible goal? Not with locr GEO-marketing.

Geo-marketing solutions that add value, increase response and grow sales.

GEOservices lets you refine your list so you are targeting only the prospects that are in the exact geographic area you want to reach. GEOservices can also check to ensure you are mailing to real, valid addresses.

Using locr GEO-marketing analytics refines your mailing list so that you are talking to the prospects that are most likely to do business with you. This high-level targeting saves you money and improves your response rates.

Key Features

Get more out of your mailing list with locr Geo-marketing:

locr GEOanalytics ensure that your direct mail campaign is reaching exactly the right prospects in exactly the right location.

We start by comparing your mailing list to the location of your business. Then, using our proprietary software, we analyze your list and refine it so that you are only targeting prospects in the exact geographic area you want to target – right down the rooftop.

With locr GEOanalytics You Can:

  • Go beyond post codes and finely target
  • your audience
  • Reduce print and mailing costs
  • Increase response rates
  • Create a more personal dialogue with your prospect

locr GEOanalytics ensure that your direct mail campaign is reaching exactly the right prospects in exactly the right location.

We start by comparing your mailing list to the location of your business. Then, using our proprietary software, we analyze your list and refine it so that you are only targeting prospects in the exact geographic area you want to target – right down the rooftop.

With locr GEOanalytics you can:

  • Go beyond post codes and finely target
  • your audience
  • Reduce print and mailing costs
  • Increase response rates
  • Create a more personal dialogue with your prospect

Maps for each step of the customer journey

locr helps your customer find you with:

Address Assignment
Assign the nearest sales location from a separate list to each record by using real navigation calculation. Define rules like assigning the next three locations within 10 miles around each address or the nearest shops from different categories.

Address Recognition
Validate your addresses using geocoding technology and find faulty records for further correction.

Address Geocoding
Once recognised, your addresses can be geocoded, adding latitude and longitude coordinates with rooftop precision. Records without exact addresses can still be geocoded to a street, intersection or postal code.

Reverse Geocoding
Convert geographic coordinates, like from a mobile device to the closest validated address.

System Specification

Resources

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