A Software-as-a-Service (SaaS) solution for managing your multichannel marketing campaigns. Track results and find out which messages are working best with which people, in which context and in which media.

Easy-to-use, drag-and-drop application.
Circle features an intuitive user interface that enables interactive diagramming and visualisation of all phases of a multichannel marketing campaign-from conceptualisation to campaign creation, through to execution and results monitoring.

Everyone can see what’s going on.
Service providers, agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communications campaigns at every stage of development.

Touch point automation.
Campaign activities can be scheduled in advance, with recurrence patterns and to populations that are selected by CRM data and individuals’ behaviours in the current or, even, previous campaigns.

Offer transparency to your clients.
Circle makes campaigns easier to explain and sell and enables a broader adoption of lasting, strategic partnerships with your customers that grow your business and increase your revenue.

View campaign progress in real time.
Circle serves as a window into PersonalEffect® Analytics for progress monitoring, tracking and measurement.

Everything in the cloud.
Offered as Software-as-a-Service (SaaS), subscription-based solution, Circle is always available and convenient to use for both beginners and cross-media experts alike.

Key Features

A unique environment to illustrate multichannel campaign structure and content

Enables discussion and sharing between all campaign stakeholders

Track, measure and view performance metrics and KPI’s

Schedule and automate campaigns

System requirements



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