- August 7, 2018
- Posted by: Workflowz
- Category: News
The awards – managed by the largest graphic arts trade association, Printing Industries of America (PIA) – recognise technologies that are transforming the graphic communications space.
NORWALK, Conn. – XMPie’s Circle PersonalEffect® Edition are each a recipient of the print industry’s prestigious InterTech™ Technology Awards.
Jim Workman, vice president, Centre for Technology and Research, PIA said, “We look for devices and software solutions that are truly innovative and are likely to open new opportunities for printing companies.”
Iridesse brings an expanded set of metallic colours and special embellishments that make print products shine and cut through the clutter.
Circle gives customers technology to transform their businesses into successful omnichannel communications providers.
“For our customers, Iridesse and XMPie technology are powerful business tools to take printed applications and marketing campaigns to the next level,” said Andrew Copley, president, Graphic Communications Solutions, Xerox. “With continued demand for print embellishments and automated end-to-end omnichannel marketing solutions, our technology will keep our customers ahead of the competition.”
Iridesse is the only digital six station press that combines four-colour printing with two specialty gold, silver or clear dry inks in a single printing pass. The press creates vibrant CMYK, rich metallic colours and iridescent special effects.
“The judges considered the ability to print CMYK plus multiple metallic dry inks in one pass, at full press speeds and in extra sharp resolution, to be truly innovative,” said Workman. “They noted that producing special effects on the press is further enhanced by the ability to quickly swap inks to different positions.”
Circle is the only omnichannel communications solution that brings together individualised content and a marketing automation workflow. Powerful automation software connects every stage of marketing campaign production from planning and creation to deployment and performance monitoring. Circle allows print providers to connect to other platforms, such as Salesforce and Facebook, to easily integrate digital campaign touch-points.
“The judges acknowledged the power of this edition of Circle as a marketing automation tool for client omnichannel campaigns,”said Workman. ‘The visualisation tool, connectivity and integration features, and its relative affordability caused the judges to believe it was going to have a significant impact.”
XMPie is a leading cross media personalisation solution in our portfolio, with our expert knowledge and trusted advice we have served the print industry for over 25 years. Through a consultative approach we review your current workflow, to then provide a solution that provides; increased speed, increased efficiencies and added value.
