Advertising spend on the up – Autopro, for automated artwork adaptation

According to Printweek, new advertising industry research has shown that while direct mail is feeling the effects of a slowdown following recent growth, spending on printed display ads for national news brands is on the rise for the first time in seven years.

The Advertising Association and Warc’s (AA/Warc) expenditure report for Q1 of 2018 showed that spending on display ads for popular titles had gone up by 2.8%. Among non-print ad spend comparing Q1 2017 to Q1 2018, online adverts saw a 10.8% boost, forecasts for the rest of the year see internet spending grow at a rate of 9.8%.

To fulfil the increasing demand for advertising artwork adaptions, at design agencies, we added a comprehensive software solution to our portfolio. AutoPro is an automated artwork adaptation tool that increases the speed and accuracy of advertising campaign fulfilment. AutoPro can adapt, localise, replace imagery and export files at a rate of 360 adaptations per hour, plus it’s fully adaptable giving you an almost bespoke automated solution. The choice of modes built into AutoPro will enable efficiencies to be gained throughout an entire campaign.
Single Mode is designed for setting up master documents, Multi Mode for campaign creation and Export Mode to speed the delivery of final material.

Simply – AutoPro, lets your computer do the work.

See Multi Mode in action:

Click here to find out more.

To book an Autopro demo e-mail sales@workflowz.com or call +44 (0) 1252 942 492